Hi! I'm Asli. I'm an Experience Strategist with 8+ years of experience in both agency and in-house, helping clients design the future of their business.  I'm currently working at Code and Theory in New York City.



What I do...

Creative Strategy

I work with companies as a cross functional collaborator with UX, Visual Design, and Development to solve critical business and design challenges by aligning business, strategy and design methodologies.



How I do it...

Organizational Design

I define human-centered business solutions by identifying opportunities in workflows and realigning them to fit business goals, user needs and technical requirements.

Design Research

I inform strategic design decisions by driving research; I conduct stakeholder interviews, competitive analysis, market research and other qualitative research to understand brands, markets and users and turn my findings into thoughtful and actionable insights.

Strategic Concept Development

I translate the strategic vision into actionable concepts and executable plans with powerful narratives that help businesses understand how to shape the future of their brands and bring concepts and products into life.


Lets Connect. 


Reach out to me if you want to talk about your next project or want to say hi.